What We Do

World Wildlife Fund Canada is the country’s largest international conservation organization. Guided by the best scientific analysis and Indigenous knowledge, we work to conserve species at risk, protect threatened habitats, and address climate change. Our long-term vision is simple: to create a world where nature and people thrive.

Wildlife

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Wildlife

Our planet’s biodiversity is in crisis. Global wildlife populations have declined by 60 per cent on average over the past 40 years — and about half of Canada’s populations are also experiencing decline. WWF-Canada is working to reverse this.
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Habitat

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Habitat

In Canada, 84 per cent of habitats with high concentrations of at-risk species are inadequately or not at all protected. Alongside local and national partners, WWF-Canada is working to conserve ecologically important regions, create a network of protected areas and restore habitat across the country.
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Image of windmill in field.

Climate

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Climate

The climate crisis is wreaking havoc across the globe, putting the future of the planet as we know it at risk. WWF-Canada is working on nature-based climate solutions to reduce the release of greenhouse gas emissions into the atmosphere and increase our adaptation and resilience to the changes that have already begun.
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Innovation

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Innovation

WWF-Canada is using cutting-edge science and technology to help fill crucial data gaps, identify the most important habitats and use that knowledge to protect species diversity. From artificial intelligence to drones, conservation technologies are helping us find innovative solutions to some of the world’s most pressing environmental challenges.
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© Peter Ewins / WWF-Canada

What You Can Do

Hummingbird flying beside an orange lily

JOIN THE RE:GENERATION

Our re:grow hub helps your garden contribute to wildlife habitat restoration with free how-to resources for growing native plants anywhere in Canada.
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REGISTRATION IS NOW OPEN

Join the 2025 WWF Climb for Nature. Climb the CN Tower on April 5 or 6, the stands of BC Place in late spring or climb your way Anywhere in Canada.
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DONATE TODAY

Help conservation efforts withstand the test of time — and a warming planet.
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Like a real sea otter, our plush has big back webbed feet or flippers, a round sturdy tail and thick brown fur. It's also posed after how they are commonly found when above water; floating on its back.

GIFTS THAT HELP WILDLIFE THRIVE

Find the perfect gift for wildlife lovers. Proceeds fund our conservation efforts.
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© Victor Daggberg / WWF-Canada River with Trees

With Your Help

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Healthy native plants were planted last year through In the Zone and other restoration work

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Was granted to Indigenous partner organizations last year to support Indigenous-led conservations initiatives

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Tonnes of stored carbon was found in terrestrial ecosystems via our Mapping Canada's Carbon Landscapes report
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