The 2024 tax deadline for charitable donations is now Feb. 28. DONATE NOW
Atlantic puffin (Fratercula arctica) colony, in Newfoundland, Canada
NEW YEAR, NEW COMMITMENT TO WILDLIFE
Welcome the New Year with a gift that benefits wildlife. Plus, your gift will be matched* for double the impact!
VALENTINE’S DAY SALE
Enjoy 25% off all adoption kits and cards using the code PENGUIN25. Offer ends Feb. 2.
THE CLIMB FOR NATURE IS BACK
Registration is now open for the WWF Climb for Nature across Canada. Reach new heights for yourself and nature
What We Do
World Wildlife Fund Canada is the country’s largest international conservation organization. Guided by the best scientific analysis and Indigenous knowledge, we work to conserve species at risk, protect threatened habitats, and address climate change. Our long-term vision is simple: to create a world where nature and people thrive.
Wildlife
Learn moreWildlife
Our planet’s biodiversity is in crisis. Global wildlife populations have declined by 60 per cent on average over the past 40 years — and about half of Canada’s populations are also experiencing decline. WWF-Canada is working to reverse this.
Learn more
Habitat
Learn moreHabitat
In Canada, 84 per cent of habitats with high concentrations of at-risk species are inadequately or not at all protected. Alongside local and national partners, WWF-Canada is working to conserve ecologically important regions, create a network of protected areas and restore habitat across the country.
Learn more
Climate
Learn moreClimate
The climate crisis is wreaking havoc across the globe, putting the future of the planet as we know it at risk. WWF-Canada is working on nature-based climate solutions to reduce the release of greenhouse gas emissions into the atmosphere and increase our adaptation and resilience to the changes that have already begun.
Learn more
Innovation
Learn moreInnovation
WWF-Canada is using cutting-edge science and technology to help fill crucial data gaps, identify the most important habitats and use that knowledge to protect species diversity. From artificial intelligence to drones, conservation technologies are helping us find innovative solutions to some of the world’s most pressing environmental challenges.
Learn more
© Peter Ewins / WWF-Canada
What You Can Do
RING IN THE NEW YEAR WITH A GIFT FOR WILDLIFE
Matching gift offer! Your generosity will have double the impact because it will be matched dollar for dollar. Help protect the habitats that wildlife call home in the coming year. Give by March 28 to have your gift matched.
DOUBLE MY NEW YEAR’S GIFT
REGISTRATION IS NOW OPEN
Join the 2025 WWF Climb for Nature. Climb the CN Tower on April 5 or 6, the stands of BC Place in late spring or climb your way Anywhere in Canada.
SIGN UP
CHARITABLE DONATION DEADLINE EXTENDED
The Government of Canada has extended the deadline to make charitable donations eligible for a 2024 tax receipt to Feb. 28.
GIVE NOW
GIFTS INSPIRED BY WILDLIFE
Melt hearts this Valentine’s Day by symbolically adopting an emperor penguin or another lovable species.
SHOP
© Victor Daggberg / WWF-Canada
See More of Your Impact
With Your Help
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Healthy native plants were planted last year through In the Zone and other restoration work
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Was granted to Indigenous partner organizations last year to support Indigenous-led conservations initiatives
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Tonnes of stored carbon was found in terrestrial ecosystems via our Mapping Canada's Carbon Landscapes report
Support WWF-Canada Today
Help protect threatened species and their habitats.
