© Bernard De Wetter / WWF Giant Panda in tree

About Us

World Wildlife Fund Canada draws on scientific analysis and Indigenous guidance to expand and protect habitats, decrease the amount of carbon in the atmosphere, reduce industrial impacts and, as a result, reverse wildlife loss.

Who We Are

For more than half a century, WWF-Canada has worked to protect and restore nature. As the country’s largest international conservation organization, we connect the power of a strong global network operating in more than 100 countries with on-the-ground conservation efforts across Canada.

© Victor Daggberg / WWF-Canada River with Trees

Our Story

WWF-Canada is dedicated to recovering wildlife in decline and reducing carbon emissions by protecting and expanding natural spaces while reducing threats. Guided by scientific and Indigenous knowledge, we work to preserve biodiversity in Canada and around the world through long-term nature-based solutions that allow wildlife and people to thrive.

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Our Impact

Since 1967, WWF-Canada has worked to safeguard ecosystems across the country. Our efforts have driven conservation achievements such as the Species at Risk Act and the Last Ice Area, protected wildlife and habitats such as southern resident killer whales in the Pacific Ocean and caribou calving grounds in Nunavut, and supported regulations and policies that help our most vulnerable species. Through all of this work, our donors help us help nature.

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Megan Leslie-Smiling

Our Leaders

Meet our leaders
Brandon Laforest in Ilulissat, Greenland

Our Experts

meet our experts
Telus employees gardening at a partners event

Our Partners

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© Lee Narraway / WWF Canada Woman sits on the rocky shore of Victor Bay on north Baffin Island, Nunavut, Canada.


At WWF, we share a spirit and devotion for wildlife and nature. Join us and be part of the world’s leading conservation organization. Together, we can make a difference.

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© Arto Hakola / Shutterstock Black Footed Ferret

Where Your Money Goes

Financial stewardship is key to achieving our conservation and fundraising goals and to fulfilling donor expectations. WWF-Canada is committed to financial and operational transparency.

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