© Alan Jones Brown bear (Ursus arctos) and cubs in Cook Inlet, Lake Clark National Park, Alaska, United States.

Financial Accountability

We know it’s important to you that your donation to WWF-Canada is being used effectively. It’s important to us, too.

Our Commitment to Financial Accountability

Financial stewardship is key to achieving our conservation and fundraising goals and fulfilling donor expectations. To do that, we ensure we have a strong internal control environment, effective governance over all operations, and an annual independent audit of our financial records.

In addition to our annual report, we provide detailed stewardship reports to all our major donors describing how their money was spent and the conservation gains achieved with these funds. We
were able to successfully raise over $28 million for the fiscal year, which ended June 30.

View WWF’s most recent Registered Charity Information filings (T3010) with the Canada Revenue Agency:

WWF-Canada Revenue and Expenditures 2020

Bear splashing in water © Alan Jones

Annual Reports

Our annual reports showcase the conservation milestones and achievements made possible thanks to our generous supporters.

Kirtland's Warbler sitting on a branch during Spring migration. © Shutterstock

Financial Statements

Each year we post complete financial information to reflect our organization’s commitment to financial transparency and accountability.

© Andrew S. Wright / WWF-Canada Sea lions (Otariidae sp), relaxing on the rocks at Garcin Rocks, in Gwaii Haanas, Great Bear Rainforest, British Columbia, Canada

Our Strategic Plan, 2015-2020

Our five-year business plan outlines our conservation priorities and goals and how, with your help, we can continue our record of achievement. In the next five years, we will be working towards: a healthy future for the Arctic, all freshwater systems in good condition, healthy marine wildlife and ecosystems on all three coasts, and resilient communities co-existing with healthy nature across the country.

We’re lining up carbon-free energy that preserves the places key animals and plants live, harnessing smart conservation investments, inspiring new ways of shipping goods to sustain people while protecting wildlife and spurring community wealth by building marine protection solutions and fisheries that can last.

By 2020, WWF-Canada will demonstrate that healthy ecosystems can go hand- in- hand with strong local economies and community well-being. Not only is this balance possible — it’s essential.









2020-2030: The Decade for Nature

With our 10-year strategic plan, we set a course to fearlessly and determinedly act to protect and conserve nature, safeguard at-risk wildlife, and fight biodiversity loss and climate change at the same time. There is still time to avoid the most catastrophic impacts of these two crises, but the window is rapidly closing. We need to take bold, co-ordinated actions, in the places that will deliver the greatest impact to both species and the climate, and in a way that lays the groundwork for long-term, meaningful change.

By 2030, we are committed to expanding viable habitat for native wildlife populations, implementing nature-based solutions that reduce greenhouse gas emissions from the atmosphere, and reducing industrial stressors in regions of wildlife decline or risk. For an entire decade, we will do everything we can to achieve these goals, understanding that collaboration and partnerships are essential to our success. Wherever possible, we will support Indigenous-led conservation, always in a way that advances Indigenous rights and governance.

We believe that healthy and diverse wildlife is a strong measure of the well-being of ecosystems and communities. A brighter future is possible — but the next 10 years are critical if we are going to reverse the planet’s path. We will lead the way by building on diverse knowledge systems, fostering technical science and innovation, and joining with partners from all walks of life to transform our relationship with nature.

Learn more

© Vicki Sahanatien / WWF

Imagine Canada Accreditation

© Imagine Canada

WWF-Canada is accredited under Imagine Canada’s Standards Program. Accreditation is given to charities and non-profits that have taken action through the Standards Program by identifying and reducing organizational risk, improving board governance practices, being transparent and accountable with finances and fundraising, and fostering a strong workforce.

WWF-Canada’s policies and procedures in these five areas of compliance were evaluated and found to be compliant with the Standards Program. The Trustmark is a symbol of excellence and leadership in the charitable sector. It’s a symbol Canadian donors can trust.