We collaborate with businesses across Canada to address shared challenges and create a future where nature thrives.
WWF-Canada works with companies that have the greatest potential to reduce the most pressing threats to the diversity of life on Earth. Together we find solutions to climate change and nature loss.
WWF-Canada and its corporate partners are supporting Indigenous-led and local conservation efforts to restore degraded lands and shorelines, monitor and measure carbon, and conduct evidence-based research, working towards a future where people and nature thrive.
In the early 2000s, WWF-Canada helped transform the country’s forestry industry by engaging corporate supply chains and fostering demand for sustainably sourced wood and paper.
WWF-Canada also worked with the fishing industry and Canadian retailers to encourage a transition to sustainable seafood, using market influence to drive the supply and demand of more responsible seafood products.
We distinguish four types of partnerships with companies:
Companies can provide funding to help support WWF-Canada’s conservation work through philanthropic giving. Whether funding an initiative related to their core business or an issue the company and its employees find meaningful, philanthropic relationships help support lasting conservation solutions.
WWF-Canada partners with businesses to raise awareness of key environmental issues and mobilize consumer action. These partnerships can include cause-marketing campaigns, product licensing and event and program sponsorship.
Engaging employees is integral as workplaces look for more sustainable ways to do business, and increasingly employees are looking for meaningful ways to make a positive environmental impact at work, too. WWF-Canada’s Living Planet @ Work program provides strategic guidance, resources and support to employees to run workplace sustainability campaigns, change business practices, take hands-on action for nature and raise funds for conservation.
This innovative program provides the strategic guidance, resources and support to rally employees around more sustainable ways of doing business, to activate WWF-Canada campaigns and to volunteer and fundraise for WWF-Canada’s critical conservation priorities.
We work with businesses to deliver direct conservation impacts for the places, species, and issues we care about by changing practices throughout a company’s operations and value chain.
By working with business, we can drive conservation results that would not be possible otherwise.
We work to:
WWF is one of the world’s largest and most influential environmental NGOs. WWF is ambitious and sets high standards for itself and its partners. Our work with business is based upon the following principles:
The relationship is predicated on trust and transparency. WWF aims to communicate publicly on the contribution of its corporate partnerships to its mission.
Our engagements are based on the equality of partners. Each partner retains independence within a partnership of equals. Both parties retain the right to disagree publicly.
Sufficient resources are planned and budgeted for to allow for delivery of the partnership commitments and objectives, and recognition of the communications value of the WWF brand and logo.
Exclusivity is not granted by WWF to the Partner or vice versa. There is no exclusivity on conservation.
Principles and rights of communication are clearly defined at the outset and managed throughout the relationship.
A partnership does not provide any blanket endorsement, either explicit or implied, to a company and/or its products.
Help protect threatened species and their habitats.
