WWF-Canada is committed to protecting the privacy of our members, employees, supporters and other stakeholders. WWF-Canada values the trust of our supporters and recognizes that maintaining this requires that we be accountable and transparent in how we treat the information you have chosen to share with us.

In our quest to spread environmental awareness, raise funds for wildlife and build a strong constituency, we frequently gather and use personal information. WWF-Canada complies with and endeavours to exceed the legal requirements of Canada's federal Personal Information Protection and Electronic Documents Act. The personal information of our supporters is always held in the strictest of confidence and any use of this information is subject to consent.

Personal information is any information that can be used to distinguish, identify or contact a specific individual. This information can include an individual's name, contact information, opinions, social status and family relationships.

Exceptions include business-related information and certain publicly available information such as business address, name, title and fax. Where an individual uses his or her home contact information as business contact information as well, we consider that the contact information provided is business contact information.

What Personal Information do we collect?

We collect and maintain different types of personal information about individuals with whom we interact which is relevant for purposes that a reasonable person would consider appropriate for a donor-charity relationship.

This includes:

· Contact and identification information, such as your name, address, telephone number, mobile number and e-mail address;
· Donation information such as date of gift, amount of gift, appeal (the campaign you contributed to), name of spouse or partner if it was a joint gift; receipt number.
· Financial information such as your payment methods and preferences, billing and banking information (credit card number and expiry date or chequing account transit numbers, whichever payment type you prefer in order to process your donation);
· Product and service related information concerning the sale of apparel, books and gifts and other products or services that we provide to you;
· Other personal information used for purposes that a reasonable person would consider appropriate in light of the circumstances.

Why Do We Collect Personal Information?

WWF-Canada collects personal information to further its fundraising and public education and advocacy commitments, as well as to establish, maintain and manage our relationship with you. Certain information is collected to satisfy the requirements of Canada Customs and Revenue Agency (CCRA).

How do we Use Your Personal Information?

We will not, without your consent, use your personal information for any purpose other than as described in this Privacy Policy, except where permitted or required by applicable law or regulatory requirements. We use your personal information for fundraising, to process donations, to respond to requests for information and to periodically keep you informed and up to date on WWF-Canada’s conservation activities and campaigns. If you subscribe to our electronic newsletter (Panda Mail) on our Web site (www.wwf.ca), in addition, we use your personal information to send you special offers and updates, service announcements relating to our Web site and to invite you to participate in surveys or contests.

Sharing of Personal Information

Third party service providers may be engaged by WWF-Canada to perform a variety of functions, such as to mail our brochures, to process your donation, to fulfill your order or to provide technical services for our Web site, etc. These third party providers have access to personal information if needed to perform the functions for which they are retained. However, we direct that those companies may only use such personal information for the purpose of performing their roles and may not use it for any other purpose. In these cases, when information is shared, WWF-Canada will demand reasonable assurance that the third parties will protect your information in conformity with our privacy practices.

The privacy of our supporter's personal information is never compromised. Safeguards are in place to ensure that all personal information is kept confidential and secure. Access is only given to employees who must use the personal information for the reason for which it was obtained. Measures are in place to ensure the integrity and accuracy of the information we have.

We collect, use and disclose personal information only for purposes that a reasonable person would consider appropriate. Regularly, our members are given opportunities to choose how often and in what way they wish to hear from us. At any time, our supporters are able to opt out of receiving communication material. Also, our supporters are able to opt out of having their information used or shared for purposes beyond those for which it was collected.

Our website is operated by WWF-Canada for the benefit of our members and those interested in supporting our organization. It is free for use by individual web users. No registration is required. Registration is required to establish your Good Life profile and maintain an account of actions taken to reduce your greenhouse gas emissions.

All personal information, such as e-mail addresses and financial information, collected on WWF-Canada's website is knowingly and specifically supplied to us by the website user. Extensive data encryption and password protection is used to transfer and store data.

All information, including credit card information is encrypted using Secure Socket Layer (SSL) 128-bit encryption. Known as USA/Canada grade encryption, SSL 128-bit encryption is currently the strongest export-grade encryption available. This means that any data sent from the user's computer to WWF-Canada is completely secure. WWF-Canada does not retain credit card information after the completion of an on-line transaction.

For website users under 18, please be sure to obtain your parent's or guardian's permission before you send any information about yourself (your name, address, e-mail address, etc.) to us or anyone else over the Internet. We encourage parents to get involved with their children's online usage and to be aware of the activities in which they are participating.

Like many other websites, we use cookies to better understand how our site is used, to make sure our information and dynamic content are served correctly, and to improve the performance of our site for our users, particularly the way search pages are delivered. WWF-Canada does not use cookies to retain personal information about our users, and we do not sell information about our traffic patterns. Aggregated site usage data may be provided to our sponsors and underwriters.

All information contained on the site is © Copyright WWF All rights reserved unless otherwise stated. The Internet domain names wwfcanada.org and wwf.ca are the property of WWF-Canada. Canadian copyright law and international treaties protect the textual, graphic, audio and audiovisual material in this site. You may not copy, distribute, or use these materials except as necessary for your personal, non-commercial use. Any trademarks are the property of their respective owners.

There are links on the wwf.ca web site that take you to other web sites outside of our service. Any links provided to third party web sites outside of wwf.ca are provided solely for your convenience. The operation and content of such third party web sites is beyond our control, and we do not endorse in any manner whatsoever or accept any responsibility for the content or other material that may be contained on such web sites, the use of such web sites, or any products or services advertised on or sold through any such web sites. We will not be liable under any circumstances for any damages whatsoever, direct or indirect, resulting from any use of this web site or any other third party web site linked to this web site, whether or not we are advised of the possibility of such damages.

We regularly review our privacy practices to ensure that we are not only complying with Canada's federal privacy legislation, but also exceeding it to protect our supporters and maintain their trust. We may change this policy from time to time to ensure this standard of compliance is met. Changes will be reflected in this posting. Please check this page periodically for changes. Your continued use of this site following the posting of changes to this policy will mean you accept those changes.

Questions, concerns or complaints regarding WWF-Canada's privacy policy or practices should be directed to WWF-Canada's Privacy Officer at (416) 489-4567 ext 7726 or toll-free at 1-800-267-2632 or e-mail CA-privacy@wwfcanada.org.