About WWF

Financial stewardship is key to achieving our conservation and fundraising goals. We therefore ensure we have:

• a strong internal control environment;
• effective governance over all operations; and
• an annual independent audit of our financial records.

In addition to producing our annual report, we provide detailed reports to all our major donors that describe how their money was spent and the conservation gains that were achieved with these funds.

In Fiscal 2009 (year ended June 30, 2009), we raised $22.7 million. We invested $18 million (an increase of $1.8 million over the prior year) in our conservation work.

We maintained our previous level of investment in our fundraising capacity. However, because our revenue was $4.1 million below the prior year, our fundraising and administrative (FR&A) costs rose to 25.2% of revenue. Over the past five years this percentage has ranged from 20.5% to 25.2%, with an average of 21.7%. Each year the percentage is affected by revenue variation and/or changes in our fundraising strategy as we adjust to new marketing conditions. While variations are unavoidable, we are committed to ensuring that, over the long haul, the maximum amounts of dollars are used for conservation goals. We relentlessly focus on being productive in our fundraising and administration, and strive for conservation wins.