Sports and showbiz celebs commit to powering down tomorrow and you can too!

WWF

By Carly Digweed, Communications Intern, WWF-Canada.
World famous sports and showbiz celebrities are showing they care for the planet through their support of Earth Hour on social media platforms Facebook and Twitter, inspiring their fans to join in the world’s largest mass participation event on the planet, for the planet.
jessica alba challenge
Lionel Messi, Jessica Alba,  Gisele Bunchen, Yoko Ono, Miranda Kerr, Alejandro Sanz, Doutzen Kroes, Ian Somerhalder, Alicia Sliverstone, McFly are all on board, asking their fans to turn off their lights tomorrow at 8:30 p.m. Lionel Messi, in particular, asked 43 million of his closet Facebook friends to accept the challenge and join Earth Hour.
Celebrities from Asia with a combined social media following of 20 million are also leading the efforts for Earth Hour this year, lending their voices of support for the campaign and taking up the challenge to inspire ongoing positive actions for the environment beyond the hour.
It’s not only sports and entertainment celebrities rallying for action. Also on the eve of the seventh Earth Hour, UN Secretary General Ban Ki-moon has called on the world to mobilize beyond the hour as extreme weather increasingly harms families, communities and economies.
“We participate with an undimmed determination to take action on climate change. Everyone has a role to play. Governments need to provide the political will, businesses can contribute solutions, and civil society, especially young people, can mobilize global action.  Together, let’s do our part and shed light on common sense answers for a cleaner, greener world,” said the UN Secretary-General.
As an open sourced campaign powered by WWF, Earth Hour uses social media to connect a global community of people inspired to change the world we live in and support from these stars take the campaign to new levels of engagement with young people who will benefit the most from a sustainable planet.

Earth Hour 2013 will take place at 8:30pm – 9:30pm on Saturday, March 23