john St. gets less gassy

By Amelia Macgregor, from john St.
Our new addition makes other company cars look drab and uninspired. The i-MiEV is fun, nimble, and dare we say, a little sexy. We know you’re laughing now, but green is the new sexy. Really. In a city that can feel a bit like a concrete jungle at times, the i-MiEV is refreshing and quirky. It puts a smile on people’s faces, something that you’d see for yourself if you took it for a spin.

The john St. team showing love for their i-MiEV.

 
Although ridiculously good-looking, the i-MiEV is more than a pretty face. For our office, it is incredibly functional and convenient. We own a parking spot across the street from our building where our charging station also resides. Our charger, at 220-volts, can fill a fully depleted battery in 3 to 4 hours. The car stays parked there while our office services team guards the key to its pretty-little-heart when not in use.
As an office community, we use it whenever we can: To run errands, to go to meetings, or even to lug our john St. team and their baseball gear to the diamond. For an office in the city, an EV just makes sense: You’re generally making shorter trips with more stops and you’re parking in spots that make exiting your car an Olympic Sport (Go Canada, London 2012!). At john st., we’re no longer dueling over who expenses the gas or does the pumping. We’re learning about EV technology and how it might help some of us away from the office. And, best of all, we’ve significantly reduced time spent in landfill-scented cabs.
In addition to the functional concerns surrounding EVs, we also know that the vast majority of the population has intangible fears. Change is alarming, but perhaps more than ever, there is a need to be able to cope when society and culture throw curveballs our way. Back when we started thinking about how we wanted the i-MiEV to exist in the minds of others (and before we had our very own), we thought about how we felt about driving an EV. Our fears.
Many of us at john st. had apprehensions that we knew existed beyond our walls. It was this thinking that landed us on the i-MiEV campaign theme, Electriphobia. We thought that if you can have phobias of spiders, tongue rings, toes, baby goats, etc., you can surely be afraid of the electric car. Electriphobia.com was an idea that although incredibly entertaining, also solved a problem and educated.
We want others to love the idea of EVs as much as we do. Even though our interests are vested in the i-MiEV brand specifically, our community accepting the technology behind EVs, is better for all of us.
john st.’s culture also matters dearly to us. We make a conscious effort to be forward-thinking, saavy and open-minded. Driving an EV gives off that vibe to the community around us. Think about the judgments you make when Joe Escalade whips around the corner. It may sound superficial, but it has always been that the things you wear, what you drive, and the choices you make, are a statement about who you are. That’s why advertising agencies exist. It is our hope that someday, EVs become the new “Jeep wave”. Only cooler.
At the end of the day, john streeters live in this city: We jog, bike, skateboard, longboard, shortboard, or even just stand outside. Despite our differences as people (creatives vs. accounts, skinny jeans vs. jeggings, cat people vs. dog people), we all share the same air. For that reason we are proud to drive an office EV. And although we might still cut the cheese, john st. is from hereon in, significantly less gassy.