Clean power for Earth Hour—and the rest of the year!

Written by: Peter Melanson, CEO, Bullfrog Power
Earth Hour is one of the best times of the year to get all of us to take a moment to think about taking action on climate change.
To help get the word out about this year’s Earth Hour, Bullfrog Power is partnering with Ivanhoé Cambridge, one of Canada’s largest supporters of green energy.

© Bullfrog Power
© Bullfrog Power

First let me explain how Bullfrog works. Bullfrog’s generators put green electricity onto the grid to match the amount of electricity your home or business uses. Across Canada, Bullfrog’s green electricity comes from a blend of wind and low-impact hydro power sourced from new Canadian renewable energy facilities.
This year, five Ivanhoé Cambridge shopping centres—CrossIron Mills and Southgate Centre in Alberta, Quinte Mall, Mapleview Shopping Centre and Vaughan Mills in Ontario—are teaming up with Bullfrog for a special Earth Hour project.
Ivanhoé Cambridge is bullfrogpowering the equivalent of more than one million households for Earth Hour. Bullfrog Power’s generators will put renewable electricity onto the grid to match an amount equivalent to what all of the households in the cities of Belleville, Burlington and Vaughan in Ontario as well as the cities of Calgary, Airdrie, and Edmonton (including Edmonton’s surrounding metropolitan area) in Alberta are estimated to use for one hour.
As part of the celebrations, Bullfrog Power will host booths at each of the participating centres on March 29 to educate the public on renewable energy options and to encourage participation in Earth Hour.
A Bullfrog Power booth at the 2013 Earth Hour event at CrossIron Mills in Airdrie, Alberta. © Bullfrog Power
A Bullfrog Power booth at the 2013 Earth Hour event at CrossIron Mills in Airdrie, Alberta. © Bullfrog Power

It’s a great initiative that shows how businesses can work to positively impact their communities. But like Earth Hour, it’s also a challenge to all of us. What can we do to reduce our own environmental impact?
At Bullfrog Power, we are helping to provide Canadians with a simple way to act on one of the largest contributors to our CO2 emissions—the energy our homes and businesses use.
If you’re looking for a simple way to make a greener energy choice, find us online at And if you live near one of the participating Ivanhoé Cambridge shopping centres, stop by our booth to find out how you can turn Earth Hour into an opportunity that starts with the hour, but can last a lifetime.
Celebrate Earth Hour, 8:30-9:30 p.m. on March 29, and let WWF know what you’ll be thinking about during your #momentofdarkness at