Specialist, Social Video

WWF

Position Description

The Specialist, Social Video is a high-energy, organized and creative professional responsible for the creation of all videos used in WWF-Canada social media channels and other platforms under the direction of the Manager, Social Media. The primary focus of this role will be to increase the volume and impact of videos, mainly for WWF-Canada’s social media channels, in order to help WWF-Canada achieve its conservation goals and grow support for WWF-Canada’s work across Canada.

This role will be responsible for all aspects of video production, including conception, acquiring footage (shooting video occasionally), managing freelancers and vendors, writing, producing and editing. A high level of creative thinking, self-motivation and strong collaborative working skills are required.
As the ideal candidate, you create compelling videos about relevant timely stories for WWF-Canada developments, events, campaigns, appeals and more. You are comfortable working with an experienced and fast-paced team, taking on significant responsibilities and pushing the boundaries of what’s possible. You appreciate and learn from digital trends and best practices.

Key Responsibilities

  • Identify opportunities and create video concepts to advance communications objectives and support fundraising initiatives, including narrative, voiceover/commentary scripts and storyboards.

  • Manage end-to-end video production including: sourcing, filming, editing, animations, motion graphics and production.

  • Take raw ideas from various stakeholders and sources and create the direction and vision for the resulting video.

  • Work within brand guidelines and voice, while bringing new vision and creativity to the organization.

  • Vet, hire and manage freelancers for field shoots and production as needed.

  • Apply best practices and experimentation to drive and increase video viewership and conversion.

  • Keep up-to-date on conservation-related news items.

  • Manage visual digital assets, including rights management and intake of assets from WWF staff in the field and WWF partners.

  • Edit and sometimes take photographs.

  • Stay abreast of and implement new trends in video/motion graphics content and technology.

  • Identify and lead technical details involved in content creation, content management, content delivery and analytics.

What We Are Looking For:

  • Demonstrated ability to clearly and compellingly convey complex ideas through visual media to engage a general audience on social media.

  • Experience in and commitment to measuring and increasing engagement per video and channel-wide.

  • Strong understanding of successful social videos.

  • 3+ years of work experience in video production, including conceiving, creating and managing compelling factual videos that engage audiences and tell a story.

  • Extensive experience sourcing video, sound and still photography from third party sources (wires, agencies, individuals, Creative Commons, etc.).

  • High level of proficiency with Premiere Pro/Final Cut Pro and Adobe Creative Suite tools or other equivalent tools, including motion graphics

  • Extensive experience hiring and managing freelance visual professionals (photographers, videographers, editors, producers, animators, etc.) and working with them within budget.

  • Demonstrated ability to work well as an independently responsible creator in a highly collaborative environment.

  • Strong mediation and negotiation skills with the ability to resolve difficult situations while demonstrating tact and diplomacy.

  • Ability to manage multiple priorities in a timely manner.

  • Experience with storage and retrieval databases for video and still photography and ability to keep files well-organized, well-described and accessible.

  • Strong understanding of copyright and usage-rights issues for visuals.

  • Freelance network of cinematographers, photographers, and production contacts is an asset.

  • English/French bilingual is an asset.

Other Information

This is full-time permanent position based in our Toronto office.
 

How to apply:

If you are interested in applying for this exciting opportunity, you may do so online or via direct mail.

Click here to be redirected to our online job application portal or send us your application via direct mail to:

Attention: Human Resources Department
410 Adelaide Street West
Suite 400
Toronto, ON 
M5V 1S8
 
If you are submitting an application via direct mail, please include your answers to the following questions:
 

  1. Apart from its mission, what do you feel makes WWF-Canada an employer of choice?

  2. Are you legally eligible to work in Canada?

  3. What are your salary expectations?

  4. How flexible are your salary expectations?

  5. When are you available to start?

  6. Where did you see this job posting?

Deadline to Apply: 

Please ensure that your application is received on or before November 3, 2017, 5pm EST. 
 

Commitment to Diversity and Accessibility: 

WWF-Canada is an equal opportunity employer. We welcome diversity in the workplace and encourage applications from all qualified candidates including women, members of visible minorities, persons with disabilities, and aboriginal peoples.
 
WWF-Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity, please advise the Human Resources Representative in a timely fashion of any accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.
 
We thank all applicants for their interest in joining WWF-Canada.  Given the volume of applications received, we request that you do not follow up your application with a phone call.  We will contact only those candidates selected for interviews and thank you for your understanding.