Specialist, Email Marketing & Digital Fundraising
About WWF
WWF, the global conservation organization, is one of the World’s largest and most respected independent conservation organizations. WWF has a global network active in over 100 countries with almost 5 million supporters.
WWF-Canada connects the power of a strong global network to on-the-ground conservation efforts across the nation with a mission to reverse the decline of wildlife by working toward:
- All freshwater ecosystems and the wildlife that depend on them in good condition.
- Healthy marine ecosystems on all three coasts.
- A vibrant and ecologically sound future for the Arctic.
- Resilient communities across the country that enhance nature.
Position Description
We are seeking a specialist with strong skills in email marketing and online fundraising, internally referred to as Specialist, Digital Conversions. The right candidate has demonstrated a mastery of both the technical and marketing aspects of digital conversions.
In this role, you will design, build, monitor and optimize WWF-Canada’s email deployments and online donation campaigns.
The ideal candidate is focused on end-user experiences and is a curious innovator with experience in split testing and analytics. This role is perfect for a self-starter who thrives on collaboration, data-driven decision making and working through every stage of email marketing campaigns.
Solutions-oriented, approachable and with demonstrated technical aptitude, you will play a pivotal role within our national communications and media, fundraising and conservation teams, working closely with colleagues responsible for writing digital communications. Your role will be technical production, analytics, implementation and optimization.
Key Responsibilities
• Design, build, maintain, deploy, report on and optimize multiple email fundraising and awareness campaigns
• Advise on and set up segmentation and personalization of emails to maximize engagement and conversions
• Manage email communications calendar and coordinate campaign timing and email deployment volume
• Leverage tests of email templates, subject lines, timing and content to get actionable results
• Design and develop responsive email templates that are optimized for a variety of email platforms and browsers; perform browser compatibility and email deliverability tests
• Maintain list hygiene and deliverability rates
• Find and capitalize on opportunities to grow email list
• Design, build and optimize general and campaign donation pages
• Provide regular reports on email and donation-form performance along with strategic recommendations
• Create compelling landing pages to support fundraising and conservation goals
• Develop and implement improvements to processes and team interactions to increase efficiency and effectiveness of our efforts
• General quality assurance and debugging, image sourcing/editing and copy management
• All work will happen in close collaboration with internal stakeholders, primarily fundraising and conservation teams
What We Are Looking For
• Minimum four years of experience in digital marketing, online fundraising or advocacy or ecommerce and customer relationship management
• Post-secondary qualifications, preferably in digital marketing
• Deep experience with various email marketing and online analytics platforms. Experience with Luminate Online considered a strong asset
• Experience building responsive HTML templates and working with CSS/HTML in the context of email design
• Basic graphic design skills
• Awareness of CASL standards
• Comfort dealing with the technical aspects of digital conversion
• Strong project coordination background with track record of managing multiple projects within given timelines and in a fast-paced, changing environment
• Excellent communication and interpersonal skills
• Passion for digital innovation
• Target and success-driven
• Bilingual in English and French is an asset
Other Information
This role can be based out of either Toronto, Ottawa, Montreal, or Halifax.
How to Apply
If you are interested in applying for this opportunity, you may choose to do so online or via direct mail. Please be sure to include a cover letter and resume.
To apply online, click HERE
To apply via direct mail, please send your cover letter, resume, and your answers to the questions to the following questions:
- Apart from its mission, what do you feel makes WWF-Canada an employer of choice?
- Are you legally eligible to work in Canada?
- What are your salary expectations & how flexible are they?
- When would you be available to start?
- Where did you see this posting?
Direct mail applications can be sent to the attention of the Human Resources Department to:
410 Adelaide Street West, Suite 400, Toronto, ON M5V 1S8
Deadline to Apply: Please ensure that your application is receiving on or before September 14, 2018, 5 p.m. EST.
Commitment to Diversity and Accessibility
WWF-Canada is an equal opportunity employer. We welcome diversity in the workplace and encourage applications from all qualified candidates including women, members of visible minorities, persons with disabilities, and aboriginal peoples.
WWF-Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity, please advise the Human Resources Representative in a timely fashion of any accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.
We thank all applicants for their interest in joining WWF-Canada. Given the volume of applications received, we request that you do not follow up your application with a phone call. We will contact only those candidates selected for interviews and thank you for your understanding.