Senior Manager, Digital Communications

WWF

About WWF 

WWF, the global conservation organization, is one of the World’s largest and most respected independent conservation organizations. WWF has a global network active in over 100 countries with almost 5 million supporters. 

WWF-Canada connects the power of a strong global network to on-the-ground conservation efforts across the nation with a mission to reverse the decline of wildlife by working toward:

  • All freshwater ecosystems and the wildlife that depend on them in good condition.
  • Healthy marine ecosystems on all three coasts.
  • A vibrant and ecologically sound future for the Arctic.
  • Resilient communities across the country that enhance nature.

Position Description

The Senior Manager, Digital Communications is a high-energy, organized and creative people and product manager operating in a dynamic work environment, responsible for digital communications strategies and the platforms on which they are delivered. In this role you will manage a team of specialists, lead the digital communication strategies, and own the platforms needed to help achieve WWF-Canada’s conservation and fundraising goals.

Key Responsibilities

  • Manage a team of digital communication specialists responsible for creating and publishing digital content.
  • Manage and optimize the digital communication strategies and platforms of the organization, including websites, email marketing services, search (SEM & SEO), online retailing, paid digital media, and any others necessary to achieve the aims of the organization.
  • Capitalize on all opportunities to include strong and relevant digital components in WWF-Canada’s communications.
  • Work collaboratively with the rest of the communications and media team and other departments in the development of digital strategies, the creation and execution of digital campaigns and timely delivery of effective ad hoc content and features.
  • Optimize the organization’s digital audience, technology and content to advance our aims.
  • Use data from Google Analytics and other platforms as available to inform strategic and tactical decisions.
  • Provide thought leadership and functional expertise to evolve digital best practices across departments.
  • Work with third-party advertising/marketing agencies to ensure all digital ad campaigns are optimized and set up for accurate measurement of success.
  • Be aware of and evaluate new technologies, tools and products that WWF-Canada can leverage.
  • Identify top-notch vendors, professionals and partners as needed to accomplish goals, and lead their work.
  • Ensure all use of budgets maximize value from each dollar spent to achieve stated goals.
  • Ensure timelines are set and met to achieve goals.
  • Ensure digital communications meet accessibility standards.
  • Ensure all platforms and tools meet WWF-Canada guidelines, requirements and standards.

What We Are Looking For

  • A relevant post-secondary degree or diploma plus four years of relevant experience (with at least 2 years in the management of people).
  • Experience in project coordination with a track record of managing multiple projects within given timelines and budgets and in a fast-paced, changing environment; ability to guide others to do the same.
  • Hands-on and action-oriented with a willingness and desire to take initiative, think critically and be a creative problem solver that can execute on your own and via others.
  • Audience analytics as well as analyzing and reporting on campaign performance to inform decisions.
  • Deep experience in email marketing, web publishing, SEO, AdWords, digital display campaigns and Google analytics, including working with third-party advertising/marketing agencies to ensure campaigns are optimized and set up for accurate measurement of success.
  • Creating and managing digital communications calendars.
  • Adobe Photoshop.
  • HTML, CSS and various CMSs.

Other Information

This is a 13-month full-time contract position based in Toronto.  

How to Apply

If you are interested in applying for this exciting opportunity, you may submit your application online HERE, or via direct mail to:

Attn: Human Resources Department 
WWF-Canada
410 Adelaide Street West, 4th Floor
Toronto Ontario M5V 1S8

If you are submitting an application via direct mail, please include your answers to the following questions:

  1. Are you legally eligible to work in Canada?
  2. Please acknowledge that this is a 1-year contract position.
  3. Apart from its mission, what do you feel makes WWF-Canada an employer of choice? (ie: benefits, salary, flexibility, etc).
  4. What are your salary expectations?
  5. How flexible are your salary expectations?
  6. Where did you see this job posting?
  7. When are you available to start?

Deadline to Apply: Please ensure that your application is receiving on or before: November 6, 2018 at 5 p.m. EST

Commitment to Diversity and Accessibility

WWF-Canada is an equal opportunity employer. We welcome diversity in the workplace and encourage applications from all qualified candidates including women, members of visible minorities, persons with disabilities, and aboriginal peoples.

WWF-Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity, please advise the Human Resources Representative in a timely fashion of any accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.

 
We thank all applicants for their interest in joining WWF-Canada. Given the volume of applications received, we request that you do not follow up your application with a phone call. We will contact only those candidates selected for interviews and thank you for your understanding.