Media Advisory: The Great Canadian Shoreline Cleanup Dives Into Aquatic Debris
TORONTO, ON – On behalf of the Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, the dive team at Toronto’s Naval Reserve Division, HMCS York, will conduct an underwater dive on Sunday, August 19, to raise awareness of the impact of aquatic debris, and how Canadians can take action to address this threat to our shorelines (any point where land meets water).
To bring the issue of aquatic debris to life, divers will bring to shore any debris that they collect underwater. On-site photos and interview opportunities will be available. Speakers from participating organizations and supporters will also provide remarks.
The Great Canadian Shoreline Cleanup is a national conservation initiative organized by the Vancouver Aquarium and WWF, and takes place September 15-23, 2012. Visit www.ShorelineCleanup.ca to register as a participant or site coordinator.
Details for Great Canadian Shoreline Cleanup Media Dive Event:
What:
Introductory remarks will be followed by an underwater dive conducted by the Naval Reserve dive team, photo opportunity and Q&A/interviews.
Where:
HMCS York (Toronto’s Naval Reserve Division)
659 Lakeshore Boulevard West, Toronto, M5V 1A7
Located between Tip Top Lofts and Coronation Park
(Parking available west of HMCS York in Coronation Park along Remembrance Drive)
When:
Sunday, August 19, 2012 from 9:30 – 11:00 a.m ET.
Spokespersons:
Steven Price, Senior Director, Conservation Science & Practice, WWF
PO2 Julia Cervenko, Leader, Naval Reserve Dive Team
Sonya Fiorini, Senior Director, Corporate Social Responsibility, Loblaw Companies Limited
The Great Canadian Shoreline Cleanup
The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, is one of the largest direct action conservation programs in Canada. A conservation initiative of the Vancouver Aquarium and WWF, the Shoreline Cleanup aims to promote understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups.
www.ShorelineCleanup.ca
Vancouver Aquarium
The Vancouver Aquarium is a non-profit society dedicated to the conservation of aquatic life.
www.vanaqua.org
WWF
WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive.
www.wwf.ca
Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada’s largest food retailer and a leading provider of drugstore, general merchandise and financial products and services.
www.loblaw.ca
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Media Contact:
Weiwei Su |WWF | 416 209 9033 | [email protected]
Loblaw Companies Limited | [email protected]
Sub-Lieutenant Gordon Laco | National Defence Public Affairs Office – Ontario | 705 937 0694 | [email protected]
