Have an Appetite for Change? WWF-Canada Launches Localicious
Localicious will helpCanadians make a difference whether dining out or at home. From October 2-18, 54 participating restaurants across the country will feature special menus that showcase the freshest, local and sustainable foods. Partial proceeds from each meal will be donated to WWF-Canada’s conservation work. A full list of restaurants and menus can be found at wwf.ca/localicious.
To help make a difference at home, WWF has created Sustainable Food Buying Guides for regions across the country. The Guides are free and available at wwf.ca/localicious, along with tips and seasonal recipes from leading chefs such as Jamie Kennedy. Online visitors can also win prizes, including cookbooks, grocery gift cards or a special, local meal prepared by a personal chef at your home.
“Localicious is about eating locally for global change,” says Gerald Butts, President and CEO, WWF-Canada. “We want to help consumers become more conscious of the impact their food choices have. Consider that imported strawberries typically travel about 4,800 km before they reach your fridge. A split seconds’ decision in the grocery store can have a significant impact on the planet.”
Localicious is part of a series of targeted campaigns WWF-Canada will be running in an effort to help Canadians reduce their individual footprint. The goal is to demonstrate how simple lifestyle changes, when taken together, add up to make a big difference.
For more information on what local and sustainable food is visit wwf.ca/localicious.