Senior Specialist, Mid-Level Giving

Responsibilities

• Build and adjust the strategy for mid-level giving determining best approaches for ROI, increasing revenue & donor headcount.
• Manage all fundraising campaigns related to mid-level giving, including adjusting existing campaigns for a mid-level audience and building mid-level specific campaigns.
• Leading on all fundraising requirements for mid-level donors including: solicitation, acquisition, upgrades, reactivations, and retention.
• Manage data analytics and create clear measurable KPIs to enhance mid-level giving decision making and strategy requirements.
• Monitor, track and solicit mid-level donors to support WWF-Canada’s work by giving unrestricted funds.
• Manage a portfolio of 1,000+ donors/prospects and develop effective fundraising tactics to secure ongoing annual support, cultivate for major gifts, and identify legacy giving potential.
• Build relationships with a small number of donors directly and create pathways for donors to connect to the organization without needing constant direct relationship management.
• Lead and manage relationships with external fundraising and marketing agencies to ensure quality return on WWF-Canada’s investments.
• Manage revenue and expenses for the mid-level program and make recommendations for optimizations based on results.
• Work with the Marketing and Communications team to build out a series of events for donors to participate in and grow closer to the organization.
• Contribute to campaign-level and program-level optimizations that increase revenue, cut costs, and improve donor retention.
• Work alongside the Donor Relations & Services team to support customer service and donations processing as it pertains to the mid-level donors.
• Collaborate with the Development team to ensure quality donor care, highlighting donors that should be transitioned over to major gifts, as well as donors that should return from major gifts to mid-level.
• Assist the Community Giving team, as required, with other related duties contributing to the mandate and successful operation of the department and organization.

Qualifications

• Post-secondary education in fundraising management or marketing, OR 2+ years of work experience in fundraising management or marketing.
• 7+ years of progressive related experience in fundraising and/or donor stewardship, preferably with 2+ years of mid-level giving experience.
• Experience working with both large and small groups of donors and implementing strategies related to mid-level giving.
• Demonstrated experience and knowledge of how to apply data in decision making.
• Knowledge of direct mail, email marketing, and digital marketing including cross channel marketing and how to communicate with various audiences.
• Experience with monitoring and reporting on revenue goals and expense budgets.
• Extensive project management experience.
• Motivated self-starter who can take initiative and effectively work with others.
• Strong interpersonal skills with a professional presence and manner; able to work well with staff, volunteers, and external partners.
• CFRE considered an asset.
• Understanding of conservation issues in Canada considered an asset.
• Bilingual in French considered an asset.
• Familiarity with First Nations Principles of OCAP, BC First Nations Data Governance Initiative, or other similar data sovereignty guidelines an asset.
• Identify & align with WWF’s core values: Courage, Integrity, Respect, and Collaboration

Other Information

• This role will require occasional local or national travel.
• This role will be required to work occasional evenings or weekends to attend or lead events.
• This is a hybrid work from home/work from office role that can be based out of any WWF-Canada office.

Deadline to Apply

If you are interested in applying for this exciting opportunity, please click Apply, and ensure that your application is received on or before November 12, 2024, at 5 pm EST.

Commitment to Diversity and Accessibility

Our vision is a Canada with abundant wildlife where nature and people thrive and we value and rely on diversity of thought, knowledge, expertise, and lived experience to help bring our vision to life.

We recognize that experience comes in many forms and skills are transferable. If you feel that your unique experiences can enhance our vision, we encourage you to apply – even if you don’t meet 100% of the requirements.

We encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.

We are committed to a barrier-free and equitable recruitment & selection process. If you are contacted in relation an opportunity to join our team and require an accommodation at any point in the process, please advise the recruiter of your specific needs. We commit to managing these requests in a confidential manner.