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WWF-Canada Adopter & Purchaser Survey
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50%
DRIVERS OF PURCHASE
WWF-Canada is considering adding new species to its symbolic adoption collection. Which of the following would you consider adopting for yourself or as a gift?
Axolotl
Blue whale
Capybara
Cardinal
Chimpanzee
Cougar
Hammerhead shark
Marmot
Prairie dog
Pronghorn
Seal
Snake
Toucan
Whale shark
Wombat
Woodpecker
Zebra
Other
Other:
What inspired you to purchase gifts from WWF-Canada? Select all that apply.
Quality of the plush species
To support WWF’s conservation work
Had previously received an adoption kit as a gift
Desire to purchase a gift with an educational component
I love wildlife or I know someone who loves wildlife
Benefit of an income tax-receipt
Desire to purchase an eco-friendly or “green” gift
Free shipping offer
Other
Other (please specify)
What promotional activity inspired you to purchase from WWF-Canada's e-store? Select all that apply.
Living Planet Magazine
Google search or another search engine
WWF website and/or blog
WWF emails
WWF gift catalogue
WWF social media
Other social media
Saw on TV
Insert in Chickadee or OWL magazines
Heard on radio
Billboards and posters
Online advertisements
Other gift guides, website and blogs
Cannot remember
Other
Other (please specify)
Who were you shopping for today? Select all that apply.
Myself
My child/children
My grandchild/grandchildren
My significant other
A parent
A grandparent
Another family member (niece/nephew, aunt/uncle)
A colleague
A friend
Other
Other (please specify)
CUSTOMER SERVICE AND USER EXPERIENCE
How would you rate your online store purchasing experience?
Excellent
Good
Fair
Poor
Cannot say
Is there anything else you would like to tell us about your purchase experience?
If you would like WWF-Canada to follow up with you directly regarding any of your comments, please include your email address below.
