The In the Zone native plant tag program was launched in 2019 to provide Ontario native plant growers with consumer-friendly and educational assets to help their customers make informed decisions when choosing to purchase native plants. As an In the Zone leader and tag agreement holder, we value your feedback as it helps us improve the program to better meet your needs; it also provides information on the impact of the program that we can use to attract support, engagement and funding to help the native plant movement and industry grow.