WWF-Canada Adopter & Purchaser Survey

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50%

DRIVERS OF PURCHASE

Other:

What inspired you to purchase gifts from WWF-Canada? Select all that apply.

Quality of the plush species

To support WWF’s conservation work

Had previously received an adoption kit as a gift

Desire to purchase a gift with an educational component

I love wildlife or I know someone who loves wildlife

Benefit of an income tax-receipt

Desire to purchase an eco-friendly or “green” gift

Free shipping offer

Other

Other (please specify)

What promotional activity inspired you to purchase from WWF-Canada's e-store? Select all that apply.

Living Planet Magazine

Google search or another search engine

WWF website and/or blog

WWF emails

WWF gift catalogue

WWF social media

Other social media

Saw on TV

Insert in Chickadee or OWL magazines

Heard on radio

Billboards and posters

Online advertisements

Other gift guides, website and blogs

Cannot remember

Other

Other (please specify)

Who were you shopping for today? Select all that apply.

Myself

My child/children

My grandchild/grandchildren

My significant other

A parent

A grandparent

Another family member (niece/nephew, aunt/uncle)

A colleague

A friend

Other

Other (please specify)

CUSTOMER SERVICE AND USER EXPERIENCE

How would you rate your online store purchasing experience?

Excellent

Good

Fair

Poor

Cannot say

Is there anything else you would like to tell us about your purchase experience?

WWF-Canada is considering adding new species to its symbolic adoption collection. Which of the following would you consider adopting for yourself or as a gift?

Blue-footed booby

Blue whale

Chimpanzee

Cougar

Hammerhead shark

Leaf sheep

Marmot

Pangolin

Prairie dog

Quokka

Snake

Whale shark

Wombat

Zebra

Other

If you would like WWF-Canada to follow up with you directly regarding any of your comments, please include your email address below.