Specialist, Email Campaigns and Digital Communications

WWF

Position Description

The Specialist, Email Campaigns & Digital Communications is responsible for planning and executing WWF-Canada’s robust email marketing program, building and maintaining content on wwf.ca, and supporting internal teams with their digital needs. A key member of the Digital Communications team, this role will provide leadership and guidance on email marketing best practices in order to leverage the power of email to achieve WWF-Canada’s conservation and fundraising goals.

Key Responsibilities

  • Manage and optimize the organization’s email outreach: increase conversions and engagement and grow list with testing, segmentation and acquisition strategies.
  • Maintain the editorial calendar for WWF-Canada email deployments.
  • Design, build, deploy and report on multiple email campaigns per month using the Luminate Online platform. This will happen in close collaboration with internal stakeholders, primarily fundraising and conservation teams.
  • Work with internal data specialists to manage email list data and segmentation.
  • Maintain content for wwf.ca and other online properties using a custom Content Management Systems. This includes quality assurance and debugging. Image sourcing/editing and copy management are also important responsibilities.
  • Support internal teams with their content update requirements and being an evangel for digital best practices.
  • Collaborate with fundraising teams to create and manage online donation forms for multiple campaigns in both English and French.

What We Are Looking For:

  • Degree or diploma in Marketing, Business, Technology or relevant work experience.
  • 2-3 years working in a digital marketing environment with hands on experience managing email programs using a major deployment platform, and all backend web analytics.
  • 2-3 years of experience managing web content using Content Management Systems (CMS).
  • Good knowledge of HTML and CSS.
  • Experience with Adobe Creative Suite, InDesign and Photoshop.
  • Awareness of CASL standards.
  • Comfortable dealing with the technical aspects of digital marketing projects. This role needs to be able to bridge the gap between marketing and web development.
  • Strong project coordination background with track record of managing multiple projects within given timelines and in a fast-paced, changing environment.
  • Working knowledge of SEO, SEM and all current social media platforms.
  • Excellent communication and interpersonal skills.
  • Passion for digital innovation.
  • Digital agency and/or not for profit experience is a definite asset but not required.
  • Experience with Luminate Online will be considered a strong asset.
  • Bilingual in French an asset.

Other Information

This is a 12-month contract for a maternity leave replacement based out of our Toronto office.

How to apply:

Online

Click here to submit your application online.

OR

Direct Mail

Attn: Human Resources Department
245 Eglinton Ave. Suite 410
Toronto, ON
M4P 3J1

If you are submitting an application via direct mail, please include your answers to the following questions:

  1. Apart from its mission, what do you feel makes WWF-Canada an employer of choice?
  2. Are you legally eligible to work in Canada?
  3. What are your salary expectations?
  4. How flexible are your salary expectations?
  5. When are you available to start?
  6. Where did you see this job posting?
  7. Do you have at least 2 years of email marketing campaign experience?
  8. Do you have previous Not-For-Profit or cause marketing experience?

Deadline to Apply: 

Please ensure that your application is receiving on or before: Friday, December 9, 2016; 5:00pm (EST).
 

Commitment to Diversity and Accessibility:  

WWF-Canada is an equal opportunity employer. We welcome diversity in the workplace and encourage applications from all qualified candidates including women, members of visible minorities, persons with disabilities, and aboriginal peoples.

WWF-Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity, please advise the Human Resources Representative in a timely fashion of any accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.
 
We thank all applicants for their interest in joining WWF-Canada.  Given the volume of applications received, we request that you do not follow up your application with a phone call.  We will contact only those candidates selected for interviews and thank you for your understanding.