Senior Manager, Direct Response Marketing

WWF

Position Description

WWF-Canada is seeking a dynamic Senior Manager, Direct Response Marketing to join the Community Giving team. The primary responsibility of this position is to develop, lead and execute comprehensive fundraising strategies to acquire, steward and retain donors for WWF-Canada through integrated direct response campaigns that achieve fundraising objectives.

This position is ideal for a creative and dedicated professional who thrives in a multi-faceted, results-oriented environment.  

Key Responsibilities:

  • Execute integrated direct response programs that drive one-time and monthly donor revenues for the organization. Integrated channels include but are not limited to: direct mail, digital, telefundraising, Door-to-Door, in honour programs and mid-level giving programs. 
  • Develop, monitor, and report on donor retention and stewardship initiatives.  
  • Work in close collaboration with WWF’s digital team, to create innovative digital programs that maximize revenue and build engagement among donors.
  • Collaborate across the organization to foster integration between all departments. 
  • Manage external partners throughout campaign lifecycle, from project briefing, concept development, internal approval process to in-market execution, ensuring messaging is on brand, timely, relevant and in alignment with organizational goals.
  • Create and manage detailed project timelines and ensure on-time execution of campaigns. 
  • Lead development and execution of data strategies to maximize fundraising ROI.
  • Manage and mentor one direct report (Associate Specialist).
  • Prepare monthly and quarterly financial commentaries, forecast of portfolio performance, results and campaign analysis against budget.
  • Lead and/or participate in team and cross-functional projects as assigned. 

Requirements:

  • University degree or designation in Fundraising or Marketing combined with 8 or more years of directly related, progressively responsible experience.
  • Strong knowledge of direct marketing principles and best practices.
  • Understanding of email marketing, digital advertising and social media tactics to support and grow direct response campaigns. 
  • Strong written communication skills with the ability to craft stories and inspire donors. 
  • Exceptional project management skills. 
  • Ability to set priorities, demonstrate a positive attitude, troubleshoot and problem solve independently using sound judgement.
  • Strong understanding of how to create effective direct response fundraising creative briefs, managing external partners in developing plans and assessing performance.
  • Highly developed interpersonal skills; proven experience in managing and mentoring staff.
  • Advanced level of proficiency in MS Office and working knowledge of Raiser’s Edge. Working knowledge of RE’s Luminate Online an asset.
  • Strong knowledge and understanding of CRA and CASL guidelines and fundraising best practices.
  • Bilingualism (English/French) is an asset.

Other Information

This is a fulltime permanent role based out of our Toronto office.

How to apply: 

If you are interested in applying for this exciting opportunity, you may CLICK HERE to submit your application online. 

You may also choose to submit your application via direct mail.  Applications can be mailed to:

Attn: Human Resources Department 
245 Eglinton Ave. East, Suite 410 
Toronto, ON 
M4P 3J1 

If you are submitting an application via direct mail, please include your answers to the following questions:

  1. Apart from its mission, what makes WWF-Canada an employer of choice for you? 
  2. Are you legally eligible to work in Canada?
  3. This role is based out of our Toronto office.  Is there anything that would prevent you from working out of our Toronto location?
  4. What are your annual salary expectations?
  5. How flexible are you salary expectations?
  6. When would you be available to start?
  7. Where did you see this job posting?

Deadline to Apply:  

If you are interested in applying for this exciting opportunity, please submit your application on or before March 15, 2017.

Commitment to Diversity and Accessibility

WWF-Canada is an equal opportunity employer. We welcome diversity in the workplace and encourage applications from all qualified candidates including women, members of visible minorities, persons with disabilities, and aboriginal peoples.

WWF-Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity, please advise the Human Resources Representative in a timely fashion of any accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.
 
We thank all applicants for their interest in joining WWF-Canada.  Given the volume of applications received, we request that you do not follow up your application with a phone call.  We will contact only those candidates selected for interviews and thank you for your understanding.