Adding your Weight

It goes without saying that the actions we advise here are beneficial in reducing greenhouse gasses. But your membership has a deeper significance. Adding your support to this community lends social and political weight to our dialogue with businesses and government. Decision-makers pay attention to numbers: the more support we can demonstrate among their customers and voters, the more likely they are to embrace our suggestions.

So by committing to The Good Life, you are not only doing your own part to decrease greenhouse gasses, you are also increasing WWF’s ability to achieve those same results on broader scale.

Every molecule counts, remember. So does every name on our membership. Invite your friends and anyone else you can think of to sign up too. Together, we can tip the balance.

by Scott Gardiner