Vice President, Communications

Marketing and Communications This position can be located anywhere in Canada (home office or WWF-Canada office)
Posted 3 weeks ago


The Vice President, Communications (“VP”) ensures that WWF communicates with one voice and that WWF’s conservation work is strategically disseminated across traditional and social mediums.

Reporting to the SVP, Marketing & Communications, the VP leads a talented team of editors, communications specialists and video, podcast and social media experts that work with all areas of the organization to share WWF’s work in a way that educates, engages and motivates the audience to help secure a future where wildlife, nature and people thrive.

As a member of WWF’s Marketing and Communications leadership team, the VP establishes the communications and media strategy, plan and budget; and works collaboratively with Marketing and Community Giving.

The VP maintains deep connections with media leaders and stays abreast of emerging media channels. Experienced in change management, the VP is flexible and eager to try new approaches.


  • Ensures that WWF speaks with one voice
  • Strong strategic approach and the ability to take on complex communications initiatives.
  • Direct the communications, video, podcast and social media teams to enable the development of integrated, external communications campaigns and activities designed to engage audience segments and produce measurable actions and outcomes
  • Develop comprehensive annual communications and media strategy, including email, earned media, social media, print publications, paid media and any other communication tools and techniques that advance organizational objectives, particularly in conservation and fundraising
  • Determine and deliver same-day response to emerging conservation issues requiring immediate comment
  • Contribute to the development of multi-year organizational strategic plans
  • Coach and develop a diverse team of communications and media experts
  • Identify opportunities for WWF leadership to provide expert commentary
  • Support WWF President and CEO and other WWF leaders with key messaging, speaking notes, and speeches as required
  • Advise on handling crisis communications and sensitive public issues
  • Prepare regular reports and presentations on department metrics
  • Manage and prepare budgets, financial reports and forecasts
  • Ad hoc initiatives as assigned


  • Post-secondary degree in communications, journalism, or related fields of comparable work experience
  • 10-12 years of progressive relevant experience
  • 5+ years of experience leading a high-performance team
  • Strong track record of media placement across all platforms
  • Proven experience developing messages on complex issues to support media outreach
  • Demonstrated experience in internal and external collaborations to achieve objectives
  • Outstanding written and verbal communication skills
  • Experience in project management, AGILE preferred
  • Commitment to conservation and sustainability

Experience required:
This role requires 10+ years of progressive experience in communications and media, ideally in journalism, digital and social media, and public relations, and exposure to the non-profit industry. Suitable candidates are energetic, visionary, hands-on-individuals who are passionate about telling a good story.

Deadline to Apply

Please ensure that your application is received on or before July 31, 2020, 5 p.m. EST. However, please note that the position may be filled prior to the deadline if suitable candidates have been identified. So, we encourage you to apply early!

If you are interested in applying for this exciting opportunity, you may submit your application either through our online portal or direct mail. Please submit your application using one method only.


You can submit your cover letter and resume by clicking here.

Direct Mail

Attn: Human Resources Department
410 Adelaide St West
Suite 400
Toronto, ON M5V 1S8

If you are submitting an application via direct mail, please include your answers to the following questions:
1. Apart from its mission, what makes WWF-Canada an employer of choice for you?
2. Are you legally eligible to work in Canada?
3. What are your salary expectations?
4. How flexible are your salary expectations?
5. Where did you see this posting?

Commitment to Diversity and Accessibility

WWF-Canada is an equal opportunity employer. We welcome diversity in the workplace and encourage applications from all qualified candidates including women, members of visible minorities, persons with disabilities, and aboriginal peoples.

WWF-Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity, please advise the Human Resources Representative in a timely fashion of any accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.

We thank all applicants for their interest in joining WWF-Canada. Given the volume of applications received, we request that you do not follow up your application with a phone call or email. We will contact only those candidates selected for interviews and thank you for your understanding.