Specialist, Mid-Level Giving

Department: Marketing and Communications – Community Giving Location: Hybrid – Based out of any WWF-Canada office, or Thunder Bay, ON or St. John, NB
Starting Salary Range: $60,000 - $65,000 annually (commensurate upon related skills and experience)
Posted 4 weeks ago


The Specialist, Mid-Level Giving plays a vital role as a member of a highly collaborative team to drive the continued growth of WWF-Canada. The individual will provide operational oversight and support to Community Giving’s mid-level giving program for donors giving between $1K-$10K annually.

The Specialist will work closely with multiple internal stakeholders to ensure inspiring and effective acquisition, solicitation, and stewardship of mid-level donors. The Specialist will be responsible for building the mid-level program with support from their supervisor with the aim of growing this key segment.

The role will seek to engage WWF-Canada’s donors around conservation issues and inspire fundraising in both the immediate and long-term.


  • Lead the execution of comprehensive fundraising campaigns related to mid-level giving, including upgrades, acquisition, reactivation, and retention of mid-level donors.
  • Monitor, track and solicit mid-level donors to support WWF’s work by giving unrestricted funds.
  • Manage a portfolio of 1000+ donors/prospects and develop effective fundraising tactics to secure ongoing annual support, cultivate for major gifts, and identify legacy giving potential.
  • Build relationships with a small number of donors directly and create pathways for donors to connect to the organization without needing constant direct relationship management.
  • Manage revenue and expenses for the mid-level program and make recommendations for optimizations based on results.
  • Develop concepts and ideas to build out a series of activities and events for donors to participate in and grow closer to the organization, working alongside various team members to bring it to fruition.
  • Alongside the Manager, Stewardship develop a strategy for reviewing and analyzing data for the mid-level program.
  • Contribute to campaign-level and program-level optimizations that increase revenue, cut costs, and improve donor retention.
  • Work alongside the Donor Relations team to support customer service and donations processing as it pertains to the mid-level donors.
  • Collaborate with the Development team to ensure quality donor care, highlighting donors that should be transitioned over to major gifts, as well as donors that should return from major gifts to mid-level.
  • Collaborate with the Direct Marketing team to ensure direct mail packages are purpose built for mid-level donors, and connect to the larger mid-level donor strategy.
  • Monitor, analyze, and report on mid-level donor program results against goals and objectives.
  • Work cross functionally across the organization to achieve goals of stewardship and fundraising.


  • Post-secondary education in fundraising management or marketing, OR 2+ years of work experience in fundraising management or marketing.
  • 3+ years of progressive related experience in fundraising and donor stewardship, preferably with mid-level giving.
  • Experience working with both large and small groups of donors and implementing strategies related to mid-level giving.
  • Demonstrated experience of knowledge of how to apply data in decision making.
  • Experience with direct mail, email marketing, and digital marketing.
  • Experience with monitoring and reporting on revenue goals and expense budgets.
  • Knowledge of cross channel marketing and how to communicate with various audiences.
  • Motivated self-starter who can take initiative and effectively work with others.
  • Strong interpersonal skills with a professional presence and manner; able to work well with staff, volunteers, and external partners.
  • Understanding of conservation issues in Canada considered an asset.
  • Bilingual in French considered an asset.
  • Familiarity with First Nations Principles of OCAP, BC First Nations Data Governance Initiative, or other similar data sovereignty guidelines an asset.
  • Identify & align with WWF’s core values: Courage, Integrity, Respect, and Collaboration

Other Information

  • This role will require occasional local or national travel.
  • This role will be required to work occasional evenings or weekends to attend or lead events.
  • This is a hybrid work from home/work from office role that can be based out of any WWF-Canada office – Toronto, Montréal, Ottawa, Victoria, St. John’s, or Iqaluit. Or the role can be based in Thunder Bay, ON, or Saint John, NB.

Deadline to Apply

If you are interested in applying for this exciting opportunity, please click Apply, and ensure that your application is received on or before April 7, 2024, at 5 pm EST.

Commitment to Diversity and Accessibility

Our vision is a Canada with abundant wildlife where nature and people thrive and we value and rely on diversity of thought, knowledge, expertise, and lived experience to help bring our vision to life.

We recognize that experience comes in many forms and skills are transferable. If you feel that your unique experiences can enhance our vision, we encourage you to apply – even if you don’t meet 100% of the requirements.

We encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.

We are committed to a barrier-free and equitable recruitment & selection process. If you are contacted in relation an opportunity to join our team and require an accommodation at any point in the process, please advise the recruiter of your specific needs. We commit to managing these requests in a confidential manner.