Specialist, Marketing Research & Data Analytics

Responsibilities

• Lead and support data analytics activities related to fundraising, community action and marketing to drive growth. (e.g., existing donor growth, acquisition, conversions, retention, and stewardship).
• Develop and maintain campaign data models that enable actionable learning and growth, allowing teams to make decisions on campaign-specific ROI and forecast models for revenue projections.
• Gather and distribute brand intelligence, marketing metrics, industry trends, and other insights with relevant internal and external stakeholders.
• Manage internal and external market research through the survey development lifecycle (i.e., field requests, guide experimental design and implementation, report back with key learnings and recommendations).
• Facilitate the exploration and implementation of new and innovative marketing and/or fundraising solutions.
• Coordinate contact management and CRM systems in collaboration with Donor Relations and IT, supporting donor engagement, product sales, and fundraising.
• Develop and execute segmentation plans and collaborate across departments to ensure all data is accurate, comprehensive, and consistent.
• Act as the liaison with external vendors to ensure smooth delivery of data and analytic requirements.

Qualifications

• Minimum 3+ years of experience in analytics, research, marketing, behavioral and social science.
• Technical proficiency in using analysis and data visualization tools such as Excel, XRM Toolbox, SQL, Python, R, and Power BI.
• Expert knowledge of fundraising CRM platforms is essential. Familiarity with Microsoft Dynamics 365 Sales is beneficial.
• Strong problem-solving capabilities with an outcome, delivery-oriented approach.
• Proven leadership or project experience in planning research activities based on organizational priorities.
• Fundamental understanding of marketing strategy, digital marketing, and integrated branding in the non-profit sector.
• Strong interpersonal skills: an effective and respectful communicator who encourages and supports the contributions of others.
• Excellent written, visual, and verbal communication skills.
• Experience managing external partners and acting as a liaison to ensure smooth delivery of data and analytic requirements.
• Comfortable speaking in front of a wide range of stakeholders.
• Ability to multi-task and work under pressure to meet deadlines.
• Post-secondary education in business, environment, marketing and/or communications.

Other Information

Deadline to Apply

If you are interested in applying for this exciting opportunity, please click Apply, and ensure that your application is received on or before March 23, 2025, at, 5pm EST.

Commitment to Diversity and Accessibility

Our vision is a Canada with abundant wildlife where nature and people thrive and we value and rely on diversity of thought, knowledge, expertise, and lived experience to help bring our vision to life.

We recognize that experience comes in many forms and skills are transferable. If you feel that your unique experiences can enhance our vision, we encourage you to apply – even if you don’t meet 100% of the requirements.

We encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.

We are committed to a barrier-free and equitable recruitment & selection process. If you are contacted in relation an opportunity to join our team and require an accommodation at any point in the process, please advise the recruiter of your specific needs. We commit to managing these requests in a confidential manner.