Senior Manager, Communications

Marcom - Communications Toronto
Starting Salary Range: $88,000 - $100,126
Posted 4 weeks ago


The Senior Manager, Communications, is an energetic, organized and creative people manager operating in a dynamic work environment, responsible for leading production and deployment of WWF-Canada communications to achieve conservation, fundraising, public mobilization and partnerships goals. Reporting to the Vice-President, Communications, this role provides strategic recommendations to ensure clear messaging consistency and alignment with WWF-Canada’s vision, priorities, and conservation program work.


  • Manage and develop a high-performance team of strategic communications specialists and collaborate effectively with other members of the communications team, the larger Marketing and Communication division, other departments and external stakeholders to maximize the impact of communications and help meet WWF-Canada’s goals.
  • Together with the Senior Specialist, Editorial, oversee the creation and deployment of communications (public, media, government, business) to ensure accurate and effective messaging consistent with the voice and purpose of the organization. This includes:
    • Helping to develop communication strategies in collaboration with other senior leaders and under the direction of the Vice President, Communications.
    • Generating and provoking effective communication ideas to deliver on those strategies.
    • Turning those ideas into effective pieces of communication that reach and engage the appropriate audience across digital (including video, mobile, podcasts), broadcast and print media.
    • Ensuring messages are clear, effective, accurate, and written to the highest quality.
    • Ensuring that all messaging created in association with these communications is consistent and aligned with WWF-Canada’s strategic plan.
    • Measuring impact of communications strategies, reporting results and evaluating opportunities.
  • Together with the VP, Communications, establish methods to capture and deliver processes, organize work, develop capabilities and set standards that allow the communications team to deliver campaigns efficiently.
  • Keep up with innovative communication technologies and strategies to continuously improve WWF-Canada’s position in reaching and engaging new and existing audience.
  • Manage relationships with international colleagues, external freelancers and third parties, as needed.
  • Other duties as assigned.


  • A senior level communications professional with at least 8+ years of experience in journalism and/or communications, preferably with experience in a not-for-profit, corporate or government setting.
  • 2+ years of experience managing employees.
  • Exceptional leadership, mentoring, coaching and team-building skills combined with the ability to drive effective results, using excellent judgement, discretion and decision-making.
  • Exceptional written communication skills – including writing, editing, copy editing and headline writing – for print, digital, broadcast and public speaking.
  • Exceptional understanding of current productions tools and techniques for print and digital (including social, mobile and video).
  • Exceptional skills in public relations, media relations and message development.
  • Exceptional mediation and negotiation skills with the ability to resolve difficult situations while demonstrating tack and diplomacy.
  • Ability to manage multiple projects in a timely manner.
  • Experience working in a conservation environment is an asset.

Other Information

Deadline to Apply

If you are interested in applying for this exciting opportunity, please click Apply, and ensure that your application is received on or before July 1, 2024, at 5 pm EST.

Commitment to Diversity and Accessibility

Our vision is a Canada with abundant wildlife where nature and people thrive and we value and rely on diversity of thought, knowledge, expertise, and lived experience to help bring our vision to life.

We recognize that experience comes in many forms and skills are transferable. If you feel that your unique experiences can enhance our vision, we encourage you to apply – even if you don’t meet 100% of the requirements.

We encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.

We are committed to a barrier-free and equitable recruitment & selection process. If you are contacted in relation an opportunity to join our team and require an accommodation at any point in the process, please advise the recruiter of your specific needs. We commit to managing these requests in a confidential manner.