Arthur L’aventurier helps WWF Go Wild!

This spring, WWF-Canada is inviting Canadians to Go Wild and share their best ideas for getting their community more involved in helping nature thrive. The top five ideas will be awarded a micro-grant of up to $1,000 to help bring their idea to life. To select the best projects, four notable nature lovers will be part of the jury. Arthur L’aventurier, is one of our judges.

© Arthur L’aventurier
© Arthur L’aventurier

Arthur L’aventurier has nature running through his veins. His father instilled in him an unconditional love for plants and animals, and today the beauty of nature is the driving force behind his career.
It’s this same passion that drove Arthur to join WWF-Canada’s Go Wild campaign as a judge. The campaign’s objective perfectly complements his mission to spread his love of the beauty of nature far and wide.
When he was young, his father and five older brothers and sisters introduced him to the wonders of our world. Whether they were camping or hiking, any activity was a good excuse to get out and marvel at the magic of Mother Nature. Surrounded by the music of family gatherings, the environment Arthur grew up in was fertile ground to develop his talents.
As he grew older, Arthur L’aventurier honed his skills as an animator at summer camps and green workshops. His goal? To plant the seeds of a love of nature in as many young people as he could. He wanted to become every Quebecer’s curious, intrepid older brother.
Now, Arthur shares his passion around the world. Whether he’s on an eco-friendly trip, an expedition, or taking part in a show or a festival, he aims to awaken people’s senses to the beauty of nature.
“Human beings can make a difference. I have the good fortune to be able to expose young people to all the beauty nature holds, to build awareness, start conversations, and trigger change. I want to use the camera, the music, and my interactions to create a passion, and a respect for nature.”
“Nature is an inexhaustible source of fascination, discovery, and amazement. It’s vital for humans and nature to be able to live side-by-side if we want to be able to keep exploring the world! That’s why we need to respect nature in our everyday lives – not just our big adventures.”
For Arthur, a well-executed Go Wild project is one that touches the greatest number of people in the community, one that’s physically accessible to everyone (including the elderly and people with reduced mobility), one that’s educational – with interpretive signs, for example, that helps people explore all facets of nature during all four seasons, and above all, one that’s free. “We have to democratize nature!”
How will you Go Wild?
Tell us what makes you feel most connected to nature on Facebook and Twitter, using #wwfgowild. And if you have an idea for a project to mobilize people in your community to help nature thrive, but you need a hand getting it off the ground, submit it to All submissions will be evaluated and the five best projects will be selected to receive microgrants of up to $1,000.