Sara is the social media specialist for WWF-Canada, working to build a vibrant online community. She grew up in Stratford and attended the University of Western Ontario, where she received an Honours BA in Media, Information, Technoculture and Film. She completed an MA in Media Studies at Concordia University and lived in Montréal for several years before moving to Toronto in 2007.

She has worked extensively in communications, from media relations to online strategy. Sara is a freelance journalist covering community news, environment and human rights issues, and has a weekly column in Ottawa Xpress.